I was just another rookie trying to survive in the most cutthroat market in the world—New York City Real Estate. Then someone handed me a book on the art of charisma that changed everything: The Charisma Myth.

In it, I discovered that charisma isn’t some magical gift you’re born with—it’s a set of skills. I started applying those principles to every client interaction. The result? My business exploded. I went on to sell over $100 million in NYC.

But I didn’t stop there. I became obsessed with the science and strategy behind charismatic communication. I studied it, tested it, lived it—and eventually developed my own framework to help others unlock their own influence.

Today, I teach professionals how to communicate their worth, earn trust and lead with presence—whether they’re in the boardroom, on stage, or behind a screen.

I also host Persistence Playbook, a top-rated podcast where I sit down with leaders each week to unpack how they overcome self-doubt, defeat resistance, and lead with charisma and conviction.